Lead Generation

When generating leads online, most people just think about their website only and not the website in the wider context of an organised online marketing strategy.

Whether you have an existing website or are building a new one it must be developed with the processes needed to generate leads online to have a successful web presence.




Things to consider include:

Prospective customers use certain keywords when searching for products on the web, you must be keyed into their thought patterns and identify the words people are actually using to find your products and services on the internet. Once identified you must carry out a detailed Google Keyword Analysis to help you prioritise keywords that will rank quickly. These keywords also help your marketing efforts by using a common theme to your market across your marketing activities.

You should know who your competition is and if you don’t a quick search on Google will tell you. You should carry out a full competitor analysis which will help you identify areas where you have a competitive advantage so you can identify fast actions to outperform your competitors now.

Integration your online and offline business to identify your overall business growth strategies. You must identify how much of an impact your web presence can have towards your business goals. Be realistic and don’t put all your eggs in one basket until each avenue has been tried and tested.

Put all of the above into your website ensuring your Unique Selling Proposition is communicated through your design, content and sales process to engage your visitors.

A database building mechanism is imperative research tells us that customer retention and up selling to existing customers is the most cost effective way of increasing revenue.

Nurture existing clients by regularly contacting them via email or phone to update them on news, new products and sales.

Traffic driving strategies which are both online and offline can be linked. Go beyond your online marketing strategy and you can drive traffic from your offline marketing to your website

Review and analyse your marketing by utilising website analytics so you can get the facts, of how your marketing is performing and focus your sales team. Identify which strategies need to be improved and cut out any unproductive areas.

The technology exists to implement a lead generation model that can generate more leads online. Plan your online marketing strategy; analyse the return on investment based on facts before making another change to your website or marketing activities.